There are a lot of things in the computer world that people tend to find mysterious and they see as touching upon black magic. Search Engine Optimization is one of those things that ranks way up there on the mystery and black magic scale. Today, the term has expanded to Search Engine Marketing which includes paid advertising and other online marketing activities but for our purposes we’ll stick with SEO.
SEO is the practice of promoting a web site by increasing its position in search results on the major search engines. Those search engines comprise of Google mainly but also include Yahoo!, Bing, and a few others. The idea is to make the site appear higher in the list of search results than similar sites. This is referred to as organic SEO meaning that the rank came as a result of plain old search results rather than having to pay for placement on the search engine.
There’s a lot of value in getting it right as far as SEO goes. First of all it’s free and second of all, web searches are becoming the primary means of finding information. Primary among the search engines is Google and according to some market research, Google commanded an incredible 81.22% of the global market share in June 2009. Google’s success is punctuated by the fact that the word “Google” has found its way into the dictionary.
The primary goal of the search engines is to bring relevant search results to their users. When a user types in a search phrase, a search engine is successful when it delivers the information the user is searching for. If a search engine is unable to deliver relevant information it simply won’t be long on the digital scene.Performing this feat is the result of a mix of highly sophisticated programming, incredibly powerful servers, and perhaps some eye of newt and toe of frog thrown in for good measure.
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